Creative Visual
Merchandising Standards
keep retail moving forward!
Your sales are directly affected by how well you maintain these standards.
How is your store
holding up visually?
Imagine creativity as a flowing fabric full of ideas. Grab an idea from it and make it happen! We believe everyone can be creative. If you own or manage a retail store, you know how vital your creativity needs to be. Your "creative" is important for your survival in this changing landscape of retail. Your retail needs to educate trends as well as entertain. Your customers want to see exciting campaigns and visuals throughout your store, in your entrance windows, on your website... EVERYWHERE!
Is YOUR Creative helping sales or hurting sales? Is your store environment customer friendly? Exciting? Are the displays so enticing and colorful that visitors to your store will spend their hard earned money with YOU? What do YOU offer your customers to get them off their couch and into your store?
BVM first helps you define your customer base - how many types of customers shop your store. Then we create and install visual WOW's and memorable campaigns, to communicate to each customer. Your branding message, signage, your fixtures, your "look", your AR (Augmented Reality), it all needs to connect with your customer.
BrunningVM has successfully helped many retailers rebuild their strong brand presence. We also work with start-up businesses to create a custom store design and a strong brand identity on which you'll build upon with each year of sales growth. Monthly monitoring services are available to keep your store exciting and attractive to your shoppers.
Practicing good Visual Merchandising can make the difference in having your customer perceive you as a strong retailer, using the rules of Color, Lighting, Ease of Traffic, Organized Merchandise, versus a retailer who does not respect today's customer's expectations.
Times have changed. Customers want to get in, find what they want, pay for it and get back to their jobs, their families, their pets, their responsibilities. If you want to bring customers in, you have to entertain them, pamper them, make it worth their while to having left home, wear a mask, fight traffic, park, and visit you when they could have stayed at home and let the mailman or drone deliver their online purchases!
It's important that a well-planned sales floor be ready for business every morning when the doors open for their customers. Clear brand signage, attractive displays, and a safe shopping environment, interwoven with a few special WOW's throughout the store, are the perfect welcome for any visitor with money to spend! ..... Is your store ready every morning? Is it exciting? Is it perfect? Let's discuss it. Call us.
Let BVM customize
one of our Flip fixtures
to fit your needs.